About
Hi, I'm Tarik.
I'm an Austin local. I build brands, websites, and the systems that sit underneath them — for a barbershop down the street, a venture-backed media brand, an artist, a food truck. Here, and all over the country.
I spent time at LAUNCH, Jason Calacanis's venture firm, where I built the website for their media arm, This Week in Startups, along with the systems that keep a daily show publishing. That taught me how fast a good idea has to move and how unforgiving an audience is about the details.
Since then I've built for a barbershop that needed walk-ins handled without a front desk, home service companies losing jobs to slow quote replies, a food truck whose customers couldn't find it, and my own music project. Different worlds, same gap: the business is better than the way it shows up online, and the week is full of work a system should be doing.
Small business owners are where I spend most of my time, and they'll always have a seat at this table. But the work isn't limited to them. Founders, media companies, professional firms, artists — if you're building something and the machinery around it is holding you back, that's the job.
Either way you talk to me directly. Worst case you get twenty free minutes of honest advice.
You talk to me
No account manager, no handoff to a junior team. The person you meet on the call is the person building it.
Plain English, always
If I can't explain what I'm building and why it's worth the money in a sentence you'd repeat to your spouse, I haven't thought it through yet.
It has to pay for itself
Every piece we build should either bring in work or give you hours back. If it does neither, I'll tell you before we start.
You own it
Your brand, your site, your customer list, your systems. No hostage software, no platform you can't leave.